I meet with my team every week to go over our numbers to ensure we are on track (I highly recommend you do the same) and wasn't happy with the results. Our organic reach and advertising results on Facebook and Instagram decreased significantly. It has to do with the IOS update and no more iPhone tracking which could be half or more of your audience, depending on where you live. And, Google AdWords will also start restricting their audiences. These big guys are making it way more difficult for you to reach new prospective patients. If plastic surgeons can't advertise to consumers, how the heck are you supposed to grow your practice? To find the answer for you, I did what I always do... I Googled it, "How can I get more cosmetic patients?" Google listed 6 ways and I happen to have an autopilot system that addresses 4 of them so please check it out. Here are the 6 ways in more detail: Get more reviews Since Google owns the planet, I recommend you focus on Google reviews. Google wants the reviews to provide useful, constructive feedback that is detailed, specific, and honest. The secret to reviews is the timing. Ask for reviews when the patient is ecstatic with their results and with you. Help them help you. Provide them with starter sentences to complete since a good review tells a full story, i.e., I wanted to improve ___________because ________ I chose Dr. Smith because _____________________ My experience with the doctor and staff was _________ How I feel about my result _____________________ The done-for-you KiSS Loyalty Club automatically asks for reviews for you. Enhance your online presence Websites have evolved through the years. They look so different than they used to so be sure yours has a fresh, updated look and it must be mobile-friendly. Include social media buttons so patients get to know you better and show off your skill with lots of before/after photos and videos of FAQs for each procedure. Add fresh, updated content to as many different platforms as possible so you reach a bigger audience. Don't Miss Out on the Social Media Platforms You may not understand social media or want to put your time there, but it's become a must-have patient attraction channel to attract more patients. I recommend you assign a staff person or hire someone specifically to follow you around with an iPhone or iPad and record you doing "the life of a plastic surgeon".